Preethi - The Leading Mixer Brand That Solves Your Kitchen Conundrums

It's enough to say the word Preethi in any Indian client's house and it's miles positive to strike a tone of familiarity. Boasting of being one among the biggest mixie producers within the whole usa, Preethi, a leading logo, that runs on middle values of consumer believe, ethics in enterprise practices and first-class in products and services, has grow to be a household call and has made nearly 10 million income within the us of a.

The logo has to its credit, 14000 dealers and has 450 authorized provider facilities that cater to all of your repairs with dedication. Moreover, there are ninety three purchaser care facilities and 103 distributors in India. The brand has also had an worldwide customer base because it extends to numerous international locations together with USA, Canada, the Middle East, Sri Lanka, Indonesia, Singapore, Malaysia, Nepal, Indonesia, Bangladesh, Australia and UK.

History of Preethi Kitchen Appliances

Having started out inside the year 1978, Preethi is one of the leading producers of noiseless mixer grinder. Furthermore, the brand has 7 manufacturing facilities spread throughout the states of Tamil Nadu and Himachal Pradesh. During its inception, the logo was no longer yet acknowledged, because it changed into started out in the main through a collection of enthusiastic members and had its network simplest inside the areas of Chennai. However with the fast income of its first few mixer grinders, the brand Preethi become born and considering the fact that then, the logo has been at the vanguard, continuously striving for excellence, first-class and innovation.

In the 33 years that the brand had spent on organising itself, it gained the placement of being primary inside the u . S . A .. Therefore, Preethi which was famous best in southern India, soon became a national brand and received worldwide reputation in a span of few years. Some of the key regions that the logo selected to cognizance on are research and development, innovation, advertising approach and the offerings rendered. Research and development combined with market comments, led the emblem to improve itself in myriad ways. The logo additionally drastically focused on consumer behaviour and rectified areas which wanted development.

Quality parameters and technology employed

One of the opposite key areas wherein the emblem has soared better, is its dedication to exceptional and material. In truth, seeing that 2002, the ISO 9001-2008 licensed emblem has been developing annually at the rate of 25 percent and also has to its credit, a number of awards. The hallmark of the brand, is the assurance of exceptional, which is clear in each product that Preethi produces, whether its a current product or a product beneath improvement. Some of the progressive technological inputs that the brand has brought in its variety of products consist of a 750W motor, brilliant extractor, grind and store facility, flexi lid, chip n' salad maker, turbovent generation, comfortable jar lock and a 3 factor lid lock.

Marketing strategies

Sincere and centered, Preethi has continually adhered to great practices and constantly audits its income and distribution efficiencies. Moreover, the marketing efforts are built on strong foundations. With a clean information of purchaser conduct, the logo has stepped forward forward. Furthermore, the packaging design has been one of the different plus points of this emblem.

Products and series

Besides mixer grinders, the logo also extends its variety of products to auto cookers, warmers, induction cooktops, electric powered cookers, wet grinders, espresso makers, kettles and irons. Each of Preethi's products are designed in adherence to strict safety standards and are long lasting and sturdy, for sustained use. The Preethi Royale - MG 200 Mixer Grinder is a major example of the logo's excellence. Equipped with best locking systems, chrome steel jars, overload protection, excessive torque, noiseless motors and an ergonomic design for easy dealing with, make this product, a covetable preference for maximum people, searching out important attributes of their mixer grinders.

Some of the kinds under which Preethi's merchandise are classified under are commercial collection, royale, magic, steele, blue leaf series, extremely good grind collection, nitro series, daisy, lavender, energy one, economy collection, spice and one hundred ten series.

Online Shopping

With the onset of on-line/ E-trade sites, shopping your favored Preethi products such as mixer grinders and induction cooktops has grow to be way greater easier. Think approximately it, you may avail smooth and bendy, smooth-charge alternatives which includes internet banking, coins on transport or card on transport, and make a buy from the benefit of your property and have the gain of the product added right at your step.

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